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Transmedia SF

by Maya Zuckerman

Maya Zuckerman is a co-Founder of Transmedia SF, a network of SF Bay Area media and start-up creatives who come together to develop our own projects, to promote and educate the world about transmedia storytelling, and to make San Francisco a center for transmedia production and education. Maya has years of experience in media of all forms. She started her career with a technology startup working on a facial motion capture system, then moved to the film and animation industry – working with MTV and Yahoo! on cross-platform brand expansion of...

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Welcome to the FUTURE of CONNECTED TOYS

By Maya Zuckerman | December 01, 2013

We are in the dawn of a new toy era - the rise of the connected and integrated toys. According to Global Industry Analysts, “demand for intelligent and interactive toys is expected to continue growing and fueling the global toys and games market.”

Watching this trend, tech... Read More

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Like4real - a transmedia storyworld at burning man

Like4real - a transmedia storyworld at burning man

By Maya Zuckerman | September 16, 2013

Burning Man has been part of my yearly existence for 12 years now.

As the event grew through the time I have first experienced it from a respectable 21,000 citizen of black rock city to a staggering 68,000 many things have changed and evolved.

The biggest thing that stayed was... Read More

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The convergence of Transmedia - why I love the new concept of Transvergence!!!

The convergence of Transmedia - why I love the new concept of Transvergence!!!

By Maya Zuckerman | July 30, 2013

(Carey Thompson amazing portal at burning man 2012 - see here for more of his phenomenal work).

We are in a flood of new ideas, concepts, memes and the new creation of our collective mythology.

New created words are flooding us trying to convey the reality that we... Read More

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Simplifying Transmedia

Taking a startup approach to Transmedia

By Maya Zuckerman | July 07, 2013

By Maya Zuckerman Edited by Juliana Loh

Over the years, I have been immersed in numerous talks and discussions centered on the question of “How can we streamline and simplify the concept of transmedia so that it is easy to understand?” My response... Read More

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The Internet of Things : How I learned to love personal hacking

By Maya Zuckerman | May 28, 2013

 

We always loved the scenes in Sci-Fi films when we could create and connect to all the objects around us.

The machine that detects what you want to eat and makes it for you is one of my sci-fi favorite along with smart houses that can interact with us. The... Read More

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Co-Creating the New Human Mythology

Co-Creating the New Human Mythology

On myths and memes

By Maya Zuckerman | April 01, 2013

We have come full circle.

From the camp fire, to the engaging Commedia Dell'Arte, to Puck addressing the audience at the globe.

We are back to creating a mythology together.

But what would that mythology look like. Is it going to be an endless stream of... Read More

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The Transmedia Tetrad

or: "You know nothing of my work..."

By Maya Zuckerman | April 01, 2013

I believe that if Marshall McLuhan was alive today he would love Transmedia.

A fully immersive experience where the medium is the message and vis-versa - what an amazing brave new world.

One of the many gifts he left us was the Tetrad of media effects. "A means of explaining... Read More

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5 Lessons from Startup Weekend Transmedia 2013

5 Lessons from Startup Weekend Transmedia 2013

By Maya Zuckerman | March 04, 2013

On February 1st 2013, 80 participants gathered in Parisoma’s collaborative workspace to embark on a weekend of experimentation.

They came from all disciplines and silos: Designers, coders, artists, film makers, story tellers, business people and entrepreneurs.

... Read More

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The Why of Transmedia

The Why of Transmedia

By Maya Zuckerman | March 04, 2013

One of my favorite TED talks of the past couple of years is Start With Why in which the wonderful Simon Sinek talks about his simple and elegant golden circle - "The model that codifies the three distinct and interdependent elements (Why, How, What) that makes any person or... Read More

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