Transmedia Coalition

All the World’s an Upfront

… and we men and women merely content creators.

By Caitlin Burns | May 16, 2013

There is alternately a grand hemming and hawing about the death of TV or the renaissance of television. What’s going on? As TV network ratings fluctuate and while cable networks set ratings records an increasing number of people are cutting their... Read More

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Google I/O 2013: Trusted Translations Facilitates Translation of Android Apps through Google Play

Offers Android Developers the localization of apps to multiple languages

By TMC News Staff | May 16, 2013

Trusted Translations announced today that they would offer translation services directly to app developers in the Google Play Developer Console. The goal of this service is to provide an end-to-end localization process for application developers and projects through... Read More

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RadioShack Expands Partnership with Maker Media, Reveals Dozens of New Do-It-Yourself Products

DIY Expansion Includes New Cobranded Products with Maker Media

By TMC News Staff | May 16, 2013

Just in time for Maker Faire Bay Area, RadioShack announced a major partnership expansion with Maker Media, the creators of MAKE Magazine, Makezine.com, and Maker Faire, to better serve the DIY community.  Maker Media and RadioShack will be teaming up to collaborate... Read More

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Mystery and Emotion: “The Cosmonaut” Hits the Big Screen

By Nick DeMartino | May 16, 2013

“The Cosmonaut,” directed by Nicolas Alcala and produced by Carola Rodriguez and Bruno Teixidor, all part of Spain’s Riot Cinema Collective, had long since become a legend, at least in transmedia circles, well before its checkerboard theatrical release in venues around the... Read More

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How to Become a Transmedia Designer for Your Brand

By Nick DeMartino | May 14, 2013

The following post was commissioned the International Association of Business Communications (IABC) for their May 2013 issue of Communications World, exploring different aspects of transmedia with other articles by Andrea Phillips, Allison Norrington, and many others.

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Spotlight Transmedia:  Rick Richter & Ruckus Media Group Teams with CPTV to Deliver Digital Content

By Kate McCallum | May 13, 2013

In building out our TransVergence Summit Governing Council we worked to invite a diverse range of media and entertainment professionals and were so pleased when Rick Richter, CEO and Chairman of Ruckus Media Group joined the committee.  Rick brings years of experience in the childrens'... Read More

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Why Hollywood Needs Experience Designers – Part II

By No Mimes Media | May 13, 2013

In our last episode, I talked about how transmedia storytelling projects and technologies (such as second screen apps) seem to be getting traction in Hollywood, and the need for Experience Designers to effectively build the stuff that actually goes into the Transmedia (unless we’re going... Read More

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Sustainable, Evergreen Storyworlds

By Alison Norrington | May 12, 2013

Sustainable, Evergreen Storyworlds

I was asked to give a 'transmedia talk' at London Book Fair this year and it posed me with a problem.  I've been talking 'transmedia' to publishers for nearly 8 years and I figured it was time for a change.

Let's... Read More

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Adobe Moves Creative Suite To The Cloud - What You Need To Know

No more updates to Creative Suite as Adobe switches focus to new subscription service

By Dan Carr (Via PVC - Pro Video Coalition) | May 09, 2013

Adobe announced this week at the MAX conference that Creative Suite will no longer be upgraded with new features, the future of all their creative software now lies firmly with the subscription service Creative Cloud.  Alongside this announcement they unveiled new versions of all their... Read More

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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

By Jim Stewartson | May 08, 2013

Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause. To this day, after years and years of debate and experimentation, a... Read More

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Hollywood Transmedia 4 & Future Trends in Media and Arts 2020

By Kate McCallum | May 08, 2013

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Theatrics = Collaborative Video Storytelling

By Nick DeMartino | May 07, 2013

I'm thrilled to be involved with the launch of the beta version of a new collaborative video storytelling platform from Theatrics.com

The product features tools that allow a storyteller or a brand to involve the audience in the creative process while providing a host of... Read More

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Part 3: Transmedia is a Mindset, Not a Science

The End of TV as We Know It & The Rise of Transmedia

By Matt Doherty | May 06, 2013

We left off establishing the new reality of the entertainment industry. There is no longer a traditional network model. Digital has completely disintermediated traditional narrative structures forever. The audience is the new “channel” for the content we create. And finally the... Read More

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The Shallowing Hypothesis

By Michael Magee | May 06, 2013

Source: Doug Ward

Storytellers are challenged with capturing the essence of a story and delivering it to their audience in a convincing way. Story elements might include a mood, a subtle emotion or a moment of shock and surprise. Transmedia authors have the same challenges... Read More

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Make Haste Slowly

I Watched a 28-Minute Commercial For Soy Sauce and It Was Worth It

By Caitlin Burns | May 03, 2013

Kikkoman USA is taking corporate storytelling seriously, and I was as shocked as anyone else when I was not only intrigued by a 30-second bumper on Hulu.com, but fascinated by the 28-minute documentary beyond the click.

Make Haste Slowly: The Kikkoman Creed  is a branded... Read More

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Storytelling is Not Broken. Transmedia Should Not Try to Fix It.

By Jim Stewartson | May 02, 2013

The first story told by humans probably went something like this:

Unga go behind big rock. Saber-tooth tiger go behind big rock. Unga scream. The end.

We evolved the capacity for telling and interpreting stories as an important way to... Read More

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Transmedia Spotlight:  Dr. Jacki Morie & Virtual Worlds

By Kate McCallum | May 01, 2013

An important aspect of designing robust transmedia worlds and strategy design is maintaining an awareness of the ever-evolving technology platforms and creative experiences through which creators can extend their story worlds to reach and engage audiences.  In creating the TransVergence... Read More

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The Awesomeness of Female Pirates - An Interview with Author, Andrea Phillips

Pirates, Kickstarter and writing for your community in this one-on-one with author and transmedia producer, Andrea Phillips

By Jen Begeal | May 01, 2013

I recently had a Skype with Andrea Phillips, author of A Creator's Guide to Transmedia Storytelling, about her latest Kickstarter project, The Daring Adventures of Captain Lucy Smokeheart. I’ve known Andrea for a few years now, meeting at various transmedia events, meetups... Read More

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Video: Transmedia in Canada

By Anita Ondine | April 30, 2013

Look north for some exciting transmedia projects. We often hear about transmedia in Hollywood, but if we glance a tad northwards we can see there is also a hive of transmedia activity taking place in Canada and an army of passionate transmedia practitioners and evangelists making... Read More

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How an Everyday Life Event can Become a Transmedia Event

By Mattia Nicoletti | April 29, 2013

Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.

From that idea I started thinking what I would have done to transform it into a transmedia experience.

Let's start from creating a poster for the event... Read More

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