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Transmedia Coalition

How to Write and Develop a Transmedia Franchise

How to Write and Develop a Transmedia Franchise

By Nuno Bernardo | June 30, 2014

We are living in a time when the old 'monolith media' are fragmenting, audiences are becoming more specialized and the ways in which you can access content are becoming more diverse. All these factors mean it's way harder to reach a large audience with one stream of content, played... Read More

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Transmedia Expert and EMMY-nominated Nuno Bernardo Launches New Book

Transmedia Expert and EMMY-nominated Nuno Bernardo Launches New Book

By TMC News Staff | June 24, 2014

Nuno Bernardo, award wining and EMMY-nominated writer producer from beActive Entertainment, launches new Book about Transmedia Storytelling and how his approach can help producers to create strong Entertainment brands and valuable Intellectual Property. “Transmedia 2.0” is the... Read More

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Setting the East Versus West Coast Transmedia Clash

Setting the East Versus West Coast Transmedia Clash

By TMC News Staff | June 21, 2014

Leaders from USC Annenberg’s Annenberg Innovation Lab (AIL) convened Wednesday, June 4 to discuss transmedia and the ways it differs from coast to coast. The two hour discussion, entitled “East Coast Transmedia versus West Coast Transmedia,” was one of the monthly meetups... Read More

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Audience and Population Activation: A Transmedia Approach

Audience and Population Activation: A Transmedia Approach

A Free Series Featuring Leaders in the Transmedia Field

By TMC News Staff | May 03, 2014

Transmedia development and production methods have been embraced by entertainment and advertising industries around the world, but can these techniques be used to provoke real discussion, inspire, or even motivate audiences to take action? Jeff Gomez, CEO of Starlight Runner Entertainment, is... Read More

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Data Management in the Magical World of Transmedia

Data Management in the Magical World of Transmedia

By Frank Huerta | March 21, 2014

These days there’s no shortage of devices on which consumers can view and digest media. This array of platform engagement hasn’t gone unnoticed by the media and entertainment industry as content developers and marketing moguls rush to capitalize on the myriad of ways to reach... Read More

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How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience

By Krishna Stott | February 14, 2014

As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels.

Smartphones and tablets are great devices. You know from looking at the research that the audience loves them too – so portable and so personal.

... Read More

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LandofOpportunity – Experimental Web Platform Explores Post-Crisis Community (Re)Building

LandofOpportunity – Experimental Web Platform Explores Post-Crisis Community (Re)Building

By Luisa Dantas | January 08, 2014

In 2006, I relocated to New Orleans to document how the city would rebuild following the devastation of Hurricane Katrina. From the beginning, though we hadn’t heard the term yet, my co-producer Micheal Boedigheimer and I envisioned a “transmedia” project.  A key goal of... Read More

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STATE OF THE ARTS 2013: The Future of Fulldome

STATE OF THE ARTS 2013: The Future of Fulldome

Presented by c3: Center for Conscious Creativity, The Millennium Project and IMERSA

By TMC News Staff | December 02, 2013

Hear from a panel of experts discussing current and future trends in fulldome.  Discover the range of content and experiences being created for the 360 fulldome space and learn about new opportunities for your career. The Vortex Dome at LA Center Studios Thursday, December 12, 2013... Read More

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Welcome to the FUTURE of CONNECTED TOYS

brands and transmedia business entertainment games robots toys transmedia

By Maya Zuckerman | December 01, 2013

We are in the dawn of a new toy era - the rise of the connected and integrated toys. According to Global Industry Analysts, “demand for intelligent and interactive toys is expected to continue growing and fueling the global toys and games market.”

Watching this trend, tech... Read More

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Participatory Publishing in Education

Participatory Publishing in Education

By Laura Fleming | November 27, 2013

Stories themselves are no longer simply traditional linear narratives; they are now taking on immersive and interactive elements. Paperlet guides students through the process of expanding their writing into this new media form, while at the same time allowing authors to create stories with an... Read More

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Brand Stories with Selfies

Brand Stories with Selfies

Selfies turn us all into visual storytellers

By Pamela Rutledge | November 25, 2013

Selfies are immediate, personal, and authentic.  Selfies are fun, participatory and transient.   Selfies capture a moment.  Selfies are playful. Selfies challenge social norms about portraiture and a bunch of other things. Selfies are also very powerful stories.  Why... Read More

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State of Play: The Multiplatform Transmedia Industry

State of Play: The Multiplatform Transmedia Industry

A personal view. Where are the truly original and/or mature multi platform transmedia services and how will we get there?

By Gary Hayes | November 15, 2013

I was invited to keynote at the 2013 Merging Media conference in Vancouver last week and it was great to meet up with the wandering band of transmedia/multiplatform 'global gliterati' that frequent these events. All in all a top notch affair, well... Read More

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I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia

I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia

By Jim Stewartson | November 12, 2013

As many have written before, ‘transmedia’ is a divisive term, laden with all manner of conflicting ideas and sometimes wielded as a political weapon by people with differing business and personal agendas.

... Read More

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360 Fulldome Immersive Storytelling, Music+Arts and More….

360 Fulldome Immersive Storytelling, Music+Arts and More….

By Kate McCallum | November 04, 2013

Steve Roach and Audri Phillips perform in The Vortex Dome

As a long time entertainment industry producer and creator, it’s been so exciting to be a involved in the new media technologies and innovative narratives that are emerging on the... Read More

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How To Get To Transmedia Greenlight (or not)

How To Get To Transmedia Greenlight (or not)

By Krishna Stott | October 31, 2013

What’s your batting average for getting transmedia commissions to greenlight?

Hard Road to Hoe

Several years ago, I knocked on the door of every single broadcaster, digital network, funding body and philanthropic organisation in London. I was raising funds for a... Read More

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How Do Successful Media Producers Connect With Modern Audiences?

How Do Successful Media Producers Connect With Modern Audiences?

By Krishna Stott | October 28, 2013

You’re a successful media producer. But your audience is distracted, the competition is ferocious and you’re not getting any younger.

Also your business is SO old-school – it still pays out, but the budgets for Film and TV are falling and these once thriving business... Read More

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Arts/Media Node Chair of The Millennium Project Elected to the PGA’s New Media Council’s Board

Arts/Media Node Chair of The Millennium Project Elected to the PGA’s New Media Council’s Board

Kate McCallum was voted onto the Board of the Producers Guild of America's New Media Council

By TMC News Staff | October 10, 2013

Kate McCallum, who serves as Chair of the Global Arts and Media Node of The Millennium Project, was voted onto the Board of the Producers Guild of America's New Media Council. A 30 year industry veteran in the entertainment and arts industries in Los Angeles, California, Kate also serves as... Read More

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Transvergence Summit 2013: Anita Ondine, Creative Director, Lead Trainer, Transmedia Next

Award winning Transmedia Producer Talks Training and Campaigning

By Clint Milby (Via PVC - Pro Video Coalition) | October 08, 2013

At the Trans Vergence Summit, attendees, both those familiar and unfamiliar with transmedia, had the opportunity to sit under the teaching of Anita Ondine. Ondine is one of the world's most renowned transmedia creators.  She Executive Produced Lance Weiler’s transmedia... Read More

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YouTube is Vaudeville 2.0

YouTube is Vaudeville 2.0

Why it’s 1913 All Over Again

By Jim Stewartson | October 06, 2013

Pop Quiz: What Am I?

An invention dating back nearly half a century has now been popularized, an invention that has already changed the world. It has revolutionized the way we communicate; we can now send rich messages to millions of people across the globe faster than ever before. And it is... Read More

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Preview of Fan Centric Media

Preview of Fan Centric Media

By Nick DeMartino | October 04, 2013

In only a couple of years the 'transmedia' movement has seen the emergence of a worldwide network of groups that I believe help propel the artform forward. I've been an active member of the Los Angeles Transmedia Meetup, where I've presented, listened and learned. And in... Read More

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